The surprising story of how the former president of Mexico helped make Coca-Cola such a huge part of Mexican life that it’s used in religious ceremonies and as medicine

The average Mexican drinks more than 700 cups of Coca-Cola a year — nearly double what Americans drink.

But Coca-Cola wasn’t always such a huge part of Mexican culture. It grew slowly in popularity as one of its delivery workers — Vicente Fox — rose up the ranks to become president of Coca-Cola Mexico and eventually, president of the whole country.

Coca-Cola had been in Mexico for decades before it started booming in popularity. In the early 1970s, an international ad campaign for the drink swept across Mexico. Around the same time, Coca-Cola sponsored the Mexico City Olympics and the World Cup.

Coke was so popular that in 1970, then-President Luis Echeverría tried to get the recipe and nationalize it. Though his attempt was unsuccessful, it was a testament to how closely intertwined Coca-Cola and Mexican politics had become.

Coke is now a big part of Mexican life, not just

Mexican Culture: 7 Interesting Facts You Probably Don’t Know

Mexico is a beautiful and unique country, its culture spanning much wider than the typical bits and pieces we see on vacation! Mexico’s rich history has created a varied, and fascinating, culture, more so than you probably realize. Here are 7 interesting facts about Mexico you may not already know!

7 Less Commonly Known Facts About Mexico

Mexico Is the Origin of Chocolate

The Meso-American people discovered chocolate in Mexico. It was originally made into a sweet drink. The Aztecs even have their own chocolate Goddess, Ixcacao.

We Also Have Mexico To Thank for Corn & Chillies

Corn (Zea maiz) and chillies were also both first cultivated in Mexico. They’ve become a very key ingredient in both Mexican and American foods.

Mexico Isn’t Actually The Country’s Full Name

Mexico’s full name is actually Los Estados Unidos Mexicanos (The Mexican United States). The country was originally name after Mexico City, the …

Get to know the spirit of Mexican Culture

1) Mexican culture is the fusion of European, African, and Indigenous cultures

Mexican culture as we know it today is a product of centuries of mixing between Indigenous, African, and Spanish populations during the Colonial period. This mixing, known commonly as mestizaje, produced a unique cultural identity that makes up the basis for modern-day Mexico, and can be seen in every aspect of Mexican life, including food, clothing, art, music, and even language.

2) Mexico is a diverse, and multicultural country

Many cultures inhabit Mexico. ****Indigenous peoples make up 10% of the population and are divided into dozens of different ethnicities, each with its own language, culture, system of governance, and customs. There are also substantial populations of European and African descent, and most of the population has mixed heritage. Migrants from countries such as China, Japan, Syria, and Lebanon arrived in the 20th Century, and there have been more …

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